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Aftermath Entertainment (1996)

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  Summary  

Aftermath Entertainment is an American record label founded by Dr. Dre. It operates as a subsidiary of, and is distributed through, Universal Music Group's Interscope Records. Current acts include Dr. Dre, Eminem, 50 Cent and Slim the Mobster, with former acts including Busta Rhymes, Game, Raekwon, Joell Ortiz, Rakim, Eve, Marsha Ambrosius, and Stat Quo. Sixteen out of the eighteen albums the label has released have been top-five albums on the Billboard 200, having eleven of them reach number one. The label boasts multi-platinum releases from Eminem, Dr. Dre, 50 Cent and two diamond albums from Eminem.

  Biography  

Upon his departure from Death Row Records in June 1996, Dr. Dre quickly launched Aftermath Entertainment through Interscope Records. It was founded as a "boutique label" that prides itself on "quality over quantity", focusing on small numbers of high-profile releases.

Dr. Dre Presents the Aftermath was released towards the year's end, featuring artists who were amongst the label's first signees . In 1997, Dawn Robinson announced her departure from the R&B group En Vogue and that she had signed with Aftermath. Before the year's end, however, she abruptly left the label, claiming that Dr. Dre had been too slow to get the ball rolling on her project.

In the autumn of 1997, Aftermath released the only collaborative project by hip hop super-group The Firm . Despite the highly anticipated album featuring production and cameo appearances by Dr. Dre himself, debuting atop the Billboard 200 and being certified gold, it sold below commercial expectation. The group subsequently disbanded. Aftermath's next release was supposed to be by rapper King Tee. His album, however, was shelved, and King Tee was released from his contractual obligations in 2001. Last Emperor had also been signed during this time, but was shelved due to creative differences with an A & R at Aftermath. R & B duo, Serenade also experienced the same problems as Dawn Robinson and left Aftermath in early 1998.

Upon recommendation from Interscope Records head, Jimmy Iovine, Aftermath signed now multi-platinum rapper Eminem in 1998. The following year, Eminem's major label debut, The Slim Shady LP was released. The album topped the Billboard albums chart, went on to be certified quadruple platinum, and arguably became the label's first successful release. Also in 1999, Aftermath released 2001, Dr. Dre's follow-up to his 1992 album, The Chronic. The album went on to be certified six-times-platinum.

Several more artists were signed to, and later dropped from Aftermath, including Hittman, Shaunta, Drauma, Ruben Cruz, Ms. Roq, and veteran rapper Rakim due to production conflicts. Legal troubles forced singer Truth Hurts to subsequently get dropped from the label after her album's release. Aftermath released 50 Cent's multi-platinum major label debut album Get Rich or Die Tryin' through a joint venture with Shady Records in 2003. Rapper The Game, who signed with the label in 2003, also released his debut album The Documentary through a joint venture with 50 Cent's G-Unit Records in 2005. Shortly after the release of The Documentary, tension between The Game and 50 Cent ignited, resulting in The Game leaving Aftermath Entertainment in mid-2006.

Busta Rhymes was also signed and released one album before later being dropped from the label due to conflict with Interscope head, Jimmy Iovine. His album, then titled "Blessed", since retitled Back on My B.S., was to be released on Aftermath. It was later reported that when he signed a deal with Universal Motown, the album would be released on his label, Flipmode Entertainment, through his Universal Motown deal. Stat Quo was also released from the label in 2008, citing differences in direction. In late 2006, Slim the Mobster signed to Aftermath and in early 2008 he signed in a joint venture with Shady Records and G-Unit Records. He is the first artist to be signed to all three of the affiliated labels. But in 2011 he was moved from G-Unit Records to G-Unit West, Slim is currently signed to Aftermath, Shady and G-Unit West. While in late 2009, Detroit rapper Hayes was signed to a joint venture with Timbaland's Mosley Music Group but was later released from his contract.

In January 2010, it was revealed that Bishop Lamont had left the label due to the repeated delay of his debut, The Reformation, while long time Aftermath R&B singer, Marsha Ambrosius, had also left the label.

In 2011, Dre signed Nikki Grier in a joint venture with Busta Rhymes's new label Conglomerate Records. In October 2011, Dr. Dre started to work with his protege Slim the Mobster and Kendrick Lamar.

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Whole or part of the information contained in this card come from the Wikipedia article "Aftermath Entertainment", licensed under CC-BY-SA full list of contributors here.